(That You’ll Wish You Knew Sooner)
Launching a website for your small business?
You don’t need a massive budget to get started — just the right free tools for small business website setup.
Here are 10 free tools every small business owner should bookmark before their site goes live.
They’re easy. Powerful. And yes, completely FREE.
1. Canva
For fast, aesthetic design
Need a logo? Banners? A clean visual for your home page?
Canva is a drag-and-drop design tool made for non-designers. Whether you’re creating your brand’s first logo or social graphics for your homepage, it has all the templates and assets you need for free.
Link: canva.com
Perfect for: Logo design, site banners, lead magnets, social previews
2. Ubersuggest
For SEO + Keyword Research
One of the best free tools for small business website owners who want to rank on Google. Ubersuggest helps you discover what your target audience is searching for, how difficult it is to rank, and what your competitors are doing.
You get keyword suggestions, traffic estimations, and even content ideas — all in one place.
Link: neilpatel.com/ubersuggest
Perfect for: Keyword research, blog planning, SEO audit
3. OpenAI’s GPT-4
For a copy that converts
Writing your homepage copy or product descriptions from scratch? GPT-4 makes it painless.
Whether it’s a powerful tagline, a compelling About Us section, or even FAQs, GPT-4 helps generate human-like, persuasive text — just give it the right prompt.
Link: chat.openai.com
Perfect for: Website copy, landing pages, microcopy
4. Google PageSpeed Insights
For checking & improving your site’s speed
Speed = retention.
This tool helps you test your website’s performance across mobile and desktop and gives detailed suggestions to improve load times.
If your site is slow, users leave. This is one of those free tools for small business website performance that’s non-negotiable.
Link: pagespeed.web.dev
Perfect for: Performance audit, page speed fix, mobile optimization
5. Coolors
For choosing your brand colors
Don’t randomly choose colors. Build a consistent brand identity with Coolors. Generate beautiful, professional color palettes and lock the ones you love.
Great branding starts with great colors — and this tool makes it quick and visual.
Link: coolors.co
Perfect for: Brand palette, website UI, design consistency
6. TinyPNG
For lightning-fast image compression
Heavy images slow your site down — and kill user experience. TinyPNG compresses JPEG and PNG files while keeping them crisp.
A must-have in your free tools for small business website tech stack if you want a fast, responsive website.
Link: tinypng.com
Perfect for: Optimizing product photos, banners, blog images
7. Woorank
For a full website audit (before launch)
Think of this as your pre-launch checklist tool. Woorank gives you a deep-dive SEO report, highlights technical errors, and even tells you how mobile-friendly your site is.
It’s the website audit assistant you didn’t know you needed.
Link: woorank.com
Perfect for: Site health check, SEO score, fixing red flags
8. AnswerThePublic
For blog topics + FAQs
This tool taps into real-time search trends and gives you a cloud of questions people are already asking around your business or niche.
Use it to plan content, FAQs, blog ideas, or product pages that actually answer your audience’s concerns.
Link: answerthepublic.com
Perfect for: Blog strategy, content ideas, long-tail keywords
9. Remove.bg
For background-free product or profile photos
Need clean product images or a professional-looking profile pic for your About page? Upload a photo and Remove.bg will erase the background instantly.
It’s a one-click magic wand for clean visuals.
Link: remove.bg
Perfect for: Product visuals, profile shots, testimonials
10. Figma
For wireframing your layout
If you want to plan your website layout before coding or handing it to a developer, Figma is your go-to. Wireframe pages, get feedback, and finalize a prototype visually — no coding needed.
Figma saves you countless revisions later on.
Link: figma.com
Perfect for: UI planning, prototyping, responsive layout design
Wrap-up
With these free tools for small business website development, you’re not just saving money, you’re saving time, reducing friction, and setting yourself up for success.
No need to invest in expensive platforms from Day 1.
Start lean. Start smart. Launch with confidence.
Want help implementing these?
Reach out to us here – Contact Us
